Website Redesign


Our goal was to increase conversion by decluttering content, expanding layout, simplifying presentation. Research and design phases were collaborative. I then, built out the changes on our current setup. Tools used include Adobe CS, HTML, CSS and JavaScript.


We have tackled several redesigns. Each time we aim to: focus the conversion funnel, boost performance, simplify development, streamline marketing, and consider future opportunities.

Taste It

Gear is what skiers came for, so get them up close and personal!

Brand Impact

Emphasizing brand colors to leave a clear, distinct impression.

Break Boxes

Ski websites should feel as free as the sport. Eliminate rigid, static, boring layout.