The Love Mug
ICONS, PRINT, GRAPHICS
If there are 2 things skiers love it's snow and mugs so we mailed a few out to our biggest fans. Unifying all our brands into a fun shape was was both tricky and worthwhile.
COPYWRITING, PRINT, GRAPHICS
Promoting loyalty, we made cards to go with each customer's order. A highlight was creating a slogan that clearly projected our core values: GEAR You Need. PRICES You Want. SERVICE You Love.
STICKER, LOGO, PRINT
Downhill skiers constantly wait in packed lift lines. They shuffle around trying not to step on each other. So we turned our rental skis into mini billboards with this sticker. One triumph was striping away any non-vital branding so our message shined in a bustling context. "Google us on your way up the mountain!"
LAYOUT, PRINT, GRAPHICS
Interweaving all our rental brands and services was needed for this piece. To fit everything, I used a single-pane layout with tight cropping.